Look, I know it's been forty or fifty years that bands have had to give themselves names more intriguing than "John Thomas and the Stank-o-tones," but it seems recent acts are resorting to apparently random nonsense syllables.
There's a Canadian act called the Duhks (pronounced like the fowl). There's a local act called the Mahp (pronounced I have no idea: mop? map? ma-aa-aap?). And perhaps that's fitting - since the (recently re-formed) '80s Milwaukee act called the Gufs might be said to have started all this. (That band has some goofy explanation involving some obscure movie...but c'mon, guys, face it: to the rest of the world, it's a nonsense syllable, or a misspelling of "guff" - but why would you call your band that?)